The Festival links cultural identity with ecological responsibility by promoting eco-citizenship. Through its Eco2rybe programmes, AREWA encourages communities to adopt sustainable practices that protect AREWA’s waterways, forests, and coastal heritage.

By merging traditional ecological knowledge with creative innovation, the Festival demonstrates how heritage can drive green and blue economy opportunities—from eco-tourism and sustainable fisheries to climate storytelling and circular fashion. This creates a generation of citizens who see culture and ecology as inseparable assets for the state’s survival and prosperity.