Activate Arewa State’s diversity integration for development impact.
The Arewa Arts, Tourism, and Culture Heritage (Arewa Kulture) Festival is a dynamic platform designed to celebrate culture, amplify heritage, and drive socio-economic transformation across Arewa State and Africa at large. More than a cultural showcase, Arewa serves as a catalyst for creative economy investments, heritage tourism opportunities, and inclusive community development.
Rooted in the rich diversity of Arewa State’s ethno-linguistic communities, the festival blends cultural diplomacy carnivals, youth-driven innovation, eco-citizenship, and creative entrepreneurship into a holistic celebration of identity, unity, and progress.
Through its call to action “Activate Arewa State Diversity Integration for Development Impact” Arewa champions the Sustainable Development Goals (SDGs), directly engaging with:
SDG 1 & 2: No Poverty and Zero Hunger through cultural livelihoods and food heritage opportunities.
SDG 3 & 4: Good Health and Quality Education through wellness programmes, cultural learning, and knowledge exchange.
SDG 5: Gender Equality via women’s empowerment in creative and cultural industries.
SDG 7, 8 & 9: Affordable Energy, Decent Work, and Industry–Innovation through creative economy clusters, cultural technology integration, and green solutions.
SDG 11 & 12: Sustainable Cities and Responsible Consumption by embedding eco-citizenship and circular economy practices in heritage tourism.
SDG 14 & 15: Life Below Water and Life on Land by showcasing blue–green economy initiatives tied to culture and conservation.
SDG 16 & 17: Peace, Justice, and Partnerships by fostering intercultural dialogue and cross-sector alliances.
By situating culture as a driver of sustainable development, peacebuilding, and prosperity, the Niger Delta Festival guarantees measurable opportunities for youth employment, heritage protection, and domestic resource mobilisation.
AREWA Kulture Festival
Impact Footprint
AREWA Kulture Festival Campaign
Powering a Just and Creative Future through the AREWA Kulture Festival
1 Festival. 190 Tribes. 10 Goals. 19 Million Citizens.
The AREWA Kulture Festival is AREWA State’s first heritage impact festival and Africa’s most forward-looking culture diplomacy marketplace. It is designed to integrate people of diverse ethno-lingual traditions to promote peace, unity, and security, while positioning AREWA as a hub for Africa’s creative economy, tourism, and global cultural diplomacy.
The AREWA Citizens Culture Festival is envisioned as the biggest and greenest cultural carnival in Africa—connecting over 19 million AREWA Mobile Citizens and mobilising 190 heritage tribes of Northern Nigeria. Through its 190 signature 2rybe Festivals, the celebration showcases the power of diversity, unity, and cultural innovation.
The Festival promotes heritage tourism, creative entrepreneurship, and youth-led innovation as tools to drive local livelihoods and global visibility. It is also a platform for sustainable development—aligning with the UN SDGs by advancing gender equality, environmental stewardship, and intergenerational cultural preservation.
Niger Delta transforms the Niger Delta into a living marketplace of heritage and innovation—a cultural “highway” that connects tradition with transformation, and local identity with global opportunity.
AREWA Kulture Festival Nigeria
Advocacy for Cultural Heritage, Unity, and Peace Through the AREWA Diversity Festival, unlocking cultural tourism and creative economy opportunities.
Bankability of 10 Culture and Creative Economy Marketplaces Positioning AREWA as a hub for investable creative projects and sustainable business ventures.
Creative & Cultural Entrepreneur Network Activation Connecting a community of 190,000+ creative and cultural entrepreneurs to showcase and scale heritage-based commodities across 190 ethno-lingual nationalities of the AREWA Region.
Cultural Diversity Integration through Signature Festivals Deploying cultural diversity celebrations through 10 signature 2rybe Festivals, integrating heritage citizens from across AREWA into one platform for unity, peace, and shared prosperity.
Eco-Tourism Development via Eco2rybe Ecolabel Enabling eco-tourism development programmes that link heritage tourism to green finance, carbon markets, and community-driven conservation funds.
Innovative Finance for Creative Economy Growth Fostering innovative finance through AREWA Lifestyle Gift Cards and impact endowment funds to support domestic resource mobilisation and creative economy growth.
AREWA-Citizen 13.0
Gender equality and empowerment through strategic participation of women in culture markets, festivals, and creative entrepreneurship, creating inclusive development pathways
Harness heritage impact partnerships to mainstream the AREWA’s cultural festivals as part of the Africa Creative & Heritage Tourism Calendar, elevating regional influence.
Humanity impact strategy through youth-led cultural advocacy and volunteerism, connecting AREWA citizens to the Global Goals Agenda for collective action.
Integrate inclusivity programmes to empower creative entrepreneurs with disabilities, ensuring access to training, investment, and festival platforms across the region.
Job opportunity development programmes across 100+ creative and cultural value chains, driving youth employment, innovation, and sustainable livelihoods across Norther Nigerian States and beyond.
Kindle peace and security by celebrating diversity through cultural diplomacy carnivals, advancing inter-ethnic harmony and trust-building.
Leverage AREWA's cultural wealth through the Festival to expand tourism tax revenues, supporting growth, SME financing, and cultural infrastructure.