Bank of AREWA
The Bank of AREWA is a cultural economy revenue accelerator platform that creates money marketplace opportunities for AREWA Kulture Festival citizens through the strategic design and deployment of bankable heritage, creative, and tourism products, programs, platforms, and promotions.
It transforms AREWA’s cultural wealth into investable assets—ranging from festivals, fashion, film, food, crafts, music, and digital innovations—ensuring that AREWA citizens, entrepreneurs, and creative communities can profit equitably from the cultural economy.
By anchoring its operations on heritage value chains and creative enterprise ecosystems, the Bank of AREWA serves as a driver of financial inclusion, youth employment, and sustainable development. It fuels domestic resource mobilization and strengthens AREWA’s positioning in Africa’s creative economy marketplace, ensuring that culture is not only celebrated but monetized, reinvested, and scaled for global impact.
AREWA Choppathon
The AREWA Choppathon is the first heritage food festival in AREWA State, connecting over 19 million citizens across 190 ethno-linguistic nationalities to taste, compete, and celebrate the region’s rich culinary heritage. It is designed as Africa’s largest food-driven “Unity in Diversity” carnival, showcasing the power of cuisine to bring communities together.
The significance of the AREWA Choppathon lies in its ability to elevate food as culture, food as economy, and food as diplomacy. By bringing people together around indigenous delicacies—from banga and starch to owo, ukodo, ogbono, and more—the festival celebrates AREWA’s diversity while fostering inter-ethnic unity, cultural exchange, and social cohesion.
The Choppathon also unlocks economic opportunities for farmers, cooks, food artisans, vendors, and hospitality businesses, strengthening the entire food value chain. Through competitions, exhibitions, and culinary showcases, it positions AREWA cuisine as a global brand for cultural tourism and creative enterprise.
Beyond the flavors, the AREWA Choppathon stands as a testament to the power of food in bridging divides. It reaffirms that heritage cuisine is not only about preservation but also about creating livelihoods, promoting peace, and projecting AREWA as a destination for culinary diplomacy and sustainable development.
AREWA Airways
AREWA Culturethon
The AREWA Culturethon is a one-of-a-kind heritage marathon festival that connects one million AREWA citizens across ten ethno-linguistic nationalities, showcasing the diversity of AREWA’s cultural and creative heritage. It features a 50-kilometre culture runway—a living corridor of music, fashion, dance, cuisine, and crafts—where participants celebrate identity while engaging in movement, fitness, and community pride.
The AREWA Heritage Diversity District anchors this marathon, bringing together thousands of cultural expressions—food, music, arts, and traditions—into a vibrant exhibition of unity in diversity. Citizens and visitors experience the full spectrum of AREWA’s cultural assets in one immersive journey.
Beyond celebration, the Culturethon delivers transformational socio-economic impact:
Health & Well-being: By promoting physical activity, active lifestyles, and mass participation, the marathon fosters a culture of wellness and preventive health.
Tourism & Economic Growth: The Culturethon attracts both local and international visitors, stimulates local businesses, and generates new opportunities for vendors, artisans, and SMEs along the route.
Employment & Enterprise: Creative entrepreneurs, hospitality providers, and cultural operators benefit from jobs and income generated during the festival.
Peace & Social Cohesion: Bringing together all 10 tribes in one symbolic journey fosters inclusion, unity, and inter-ethnic solidarity.
Global Branding: The Culturethon positions AREWA as Africa’s home of heritage-driven festivals that connect culture to sustainable development.
AREWA Hubs
AREWA Hubs are street-level, open-air cultural marketplace platforms that connect AREWA preneurs across more than 100 communities in 25 local government areas of AREWA State. They function as grassroots engines of the creative economy, where heritage, arts, crafts, food, fashion, music, and digital innovation converge.
These hubs are focal points for economic empowerment, providing local entrepreneurs with opportunities to showcase their cultural products, generate income, and access wider markets. By facilitating commerce at the community level, AREWA Hubs directly contribute to poverty alleviation, wealth creation, and inclusive development.
They also serve as platforms for cultural exchange, highlighting the diversity of AREWA’s ten ethno-linguistic nationalities. Visitors and citizens alike engage with indigenous languages, crafts, cuisines, and performances, nurturing pride, identity, and intercultural unity.
From a sustainability perspective, AREWA Hubs support creative tourism by spotlighting AREWA’s cultural heritage to domestic and international audiences. They attract cultural tourists, stimulate small businesses, and create employment opportunities across the creative and hospitality value chains.
In essence, AREWA Hubs are living laboratories of culture and commerce, bringing the Festival spirit into everyday community life and ensuring that the economic dividends of AREWA extend far beyond the event into year-round cultural enterprise.
AREWA Tokens
AREWA Tokens are “Culture2rybe” gift cards that empower AREWA citizens to access festival experiences, cultural freebies, and creative economy opportunities across AREWA State.
By providing discounts, vouchers, and access passes to a wide range of cultural products and experiences—beyond food alone—these tokens enable citizens from diverse communities to engage with music, dance, fashion, film, crafts, technology, and heritage tourism. This approach stimulates cultural participation, broadens access, and encourages inter-ethnic exchange and appreciation.
For entrepreneurs, AREWA Tokens act as a strong demand driver, boosting sales and visibility for local SMEs, artisans, and creative preneurs within the heritage economy. They also serve as a tool for domestic resource mobilization, channeling spending into local businesses and circulating value across communities.
By incentivizing cultural consumption, AREWA Tokens stimulate economic activity, strengthen livelihoods, and contribute to the growth of AREWA’s creative and cultural economy. More than a means of exchange, they symbolize a shared citizen stake in the Festival’s collective impact footprint.
AREWA Pepper
AREWA Pepper is a social impact culturepreneurship lottery and empowerment program that rewards AREWA citizens with CultureColla millionaire opportunities during the Festival.
By offering creative and heritage-linked prizes, AREWA Pepper empowers individuals to pursue financial stability, entrepreneurship, and prosperity. It creates pathways for citizens—especially youth and women—from diverse ethno-linguistic communities to enhance their livelihoods, access new opportunities, and participate more actively in the cultural economy.
At its core, AREWA Pepper is about bridging socio-economic gaps. By channeling festival-driven resources into a fun, competitive, and participatory lottery platform, it democratizes access to opportunity while celebrating AREWA’s rich cultural identity.
The program also honors heritage while promoting mobility, transforming cultural participation into tangible empowerment outcomes. Winners are not only rewarded financially but are also positioned as ambassadors of cultural pride, social mobility, and community collaboration.